Northeast Wisconsin
  • Northeast Wisconsin
  • March 2015
Written by 

What is integrative medicine?

An increasing percentage of the population is consulting complementary medicine practitioners. Why is this trend happening? Patients are often unsatisfied with what they perceive as a focus on using pharmaceuticals to treat or suppress a specific disease rather than helping them become and remain healthy. Physicians have become so specialized that their traditional role of comprehensive caregiver who focuses on healing and wellness has been neglected. In response to this growing patient dissatisfaction, many university medical centers are developing a new subspecialty of medicine.

Integrative medicine, which is also called integrated health, combines alternative medicine with evidence-based medicine. The National Center for Complementary and Alternative Medicine (NCCAM), one of the divisions of the National Institutes of Health, states that there is “emerging evidence that some of the perceived benefits of this approach are real or meaningful.” The practice treats the “whole person,” focuses on wellness and health rather than on treating disease, and emphasizes the patient-physician relationship. All factors that influence health, wellness and disease are taken into consideration, including mind, spirit and community, as well as the body. The patient and practitioner are partners in the healing process.

Dr. Steve Bittorf is the founder of Green Bay Integrative Health (GBIH), a new clinic in the Green Bay area that offers wellness and integrative medicine services for individuals. In 1994, Dr. Steve obtained a Ph.D. in biochemistry and an M.D. at the University of Wisconsin Medical School. He subsequently trained at the Mayo Clinic in Rochester, Minnesota, where he completed internal medicine residency and fellowships in pulmonary and critical care medicine. Dr. Bittorf began practicing integrative medicine in 2008, and 2014 he established his practice in Green Bay.

The mission at GBIH is to practice integrative medicine and adhere to the highest standard of care. We form collaborative relationships with our patients and combine both traditional and alternative treatment approaches in order to promote wellness. We believe that good medicine is based in good science, inquiry-driven and open to new paradigms. Conventional and alternative effective interventions that are natural and less invasive should be used whenever possible, and the broader concepts of health promotion and the prevention of illness are paramount.

We offer a wide variety of services at GBIH:

  • Bioidentical hormone replacement therapy
  • Digestive health and balance
  • Integrative health care consultation
  • Medical-grade nutritional supplements and vitamins
  • Stress analysis and mindfulness training
  • Thyroid health and balance
  • Weight optimization
  • Aesthetics: Botox and Juvéderm

Will any of these treatment modalities help you? Patients interested in integrative medicine may call the clinic at 920-393-1321 or visit for more information or to schedule appointments.

Green Bay Integrative Health

Founded by Steven V. Bittorf, M.D.-Ph.D.

2700 Vernon Drive, Suite 112, Green Bay


References: “What Is Complementary and Alternative Medicine?” National Center for Complementary and Alternative Medicine.

“About the Center.” Arizona Center for Integrative Medicine.

Subscribe Today
Community Partners Directory
Find a Complimentary Copy
Community Calendar