Northeast Wisconsin
  • Northeast Wisconsin
  • September 2015
Written by 

Meet Shawna Peterson

Shawna Peterson added to her already existing business Refined Beauti, Inc. in January of 2015. She was a Salon Consultant for 12 years before her passion led her to start her own beauty supply distributor 5 years ago. She is more of a boutique distributor based in Green Bay that partners with professional salons to enhance the experience of their customers. She has also coordinated numerous charity events that help salons give back to their local community, and that alone, is extremely rewarding.

In October of 2013, she was vacationing in Greece with her family, and having fair skin in the Greek Islands, she was in desperate need of sunscreen. Her grandmother was from Greece; however, she did not inherit her beautiful Mediterranean skin. She came across Olivaloe Skin, Body, & Hair products in a little boutique in Crete, Greece. After trying the sunscreen and a few other products, she was amazed at the results. The thing she liked most about the products were their ingredients — organic olive oil and organic aloe vera were the base of every product. They also do not use silicone, paraben, Vaseline, propylene glycol or mineral oil in their products. All of the Olivaloe products meet the European guidelines, which tend to be very strict.

Olive oil, otherwise known as liquid gold, has incredible nourishing benefits without clogging your pores. Then there is aloe vera gel, known as the plant of immortality, which has countless benefits for your skin. When you marry these two ingredients, which have been around for hundreds of years, you see incredible benefits:

  • Moisturizes without clogging your pores (dry skin loves olive oil)
  • Is incredibly healing, including scars
  • Balances sebum production in the skin (excellent for acne)
  • Is rich in antioxidants, which helps fight free radicals (anti-aging)
  • Reduces inflammation (excellent for under eyes)
  • Soothes skin as it protects against bacteria

After Shawna got back from Greece, she couldn’t stop thinking about how great it would be to have Olivaloe available for people in the United States. After working out the logistics, Shawna saw that it was a perfect fit for her company, a high quality product that provides excellent results, at an affordable price for consumers. She received the first shipment in November of 2014, and with great excitement, she outgrew her warehouse and moved into a larger space to accommodate the growth of her business. In January 2015, Shawna launched Now people from all over the United States can experience these phenomenal products. After all, it’s the treatment your skin deserves.

Shawna partnered with Salon Fusion, located at 2100 Omro Road in Oshkosh, this month to raise money for the Oshkosh Humane Society. Anyone can stop in Salon Fusion and make a $15 donation to the Oshkosh Humane Society, and Salon Fusion will give you a $15 Olivaloe hand cream for free. Wow, it's nice to see Salon Fusion rewarding customers for their generosity.

The Organic Skin


Facebook: The Organic Skin

Subscribe Today
Community Partners Directory
Find a Complimentary Copy
Community Calendar