Northeast Wisconsin
  • Northeast Wisconsin
  • June 2017
Written by 

The balance of sustainability for businesses in the industrial application

It may not be noticeable to the typical household, but chances are you or someone you know works in or owns a business that operates heavy equipment. You might be thinking that as a distributor of forklift, warehouse, construction and agriculture equipment, sustainable efforts are, at best, minimal. However, with innovations in the world of today’s technology, there is plenty to offer. When it comes to introducing innovative solutions, there are options that follow a business’s sustainability goals to reduce its carbon footprint no matter how big or small the effort may be.

It may seem like a conundrum to implement sustainable efforts in some industrial applications like paper and print, mining, and others. But the reality is that we’ve already begun the shift toward sustainability. And with newer innovative technologies, sustainability practices with industrial equipment are well within grasp. It’s a matter of taking a moment to learn about different solutions that could help businesses operating this type of equipment move toward a cleaner carbon footprint — all while maintaining a productive operation.

Industrial and forklift operations

We’re all familiar with the traditional internal combustion engine when it comes to forklifts, and some of you may also be aware that they can run on electric battery power as well. Forklifts have come a long way and even battery powered applications have improved vastly over the years. But in terms of an alternative fuel source that could change the way the world operates, we want to introduce the newest game changer. One of the newest innovations in the materials handling industry that is starting to make appearances in some of the world’s largest distribution centers is hydrogen fuel cell forklifts. The technology of hydrogen has not gone unnoticed either. The U.S. Department of Energy (DOE) has stated on its website, “This technology, which is similar to a battery, has the potential to revolutionize the way we power the nation while reducing carbon pollution and oil consumption.”

The concept of hydrogen is not brand new, but is in the peak of its engineering and design. When it comes to the industrial application, we now have the ability to take select battery powered forklifts and convert them to hydrogen fuel cell powered. It is as simple as swapping the battery box with the fuel cell. And, did we mention it operates with zero emissions, making it the ultimately desired fuel source of equipment moving forward? There is no doubt that it will transform the way businesses operate in warehouses, distribution centers or whatever other applications they may be in.

Warehouse operations

Forklifts are major pieces of equipment that are relied upon to move materials from point A to B, but there are plenty of other types of equipment that deserve recognition for their innovations in engineering and design. Electric utility vehicles are not a new innovation, but have developed very efficiently over time and are certainly worth the mention. The utility vehicles you see driving around at warehouses, airports, universities, arenas, theme parks or weaving in and out of crowds at events is just what we’re talking about. If it’s a matter of moving people, cargo or materials, companies are looking for efficiency and minimal impact from their carbon footprint. That’s one of the many reasons why we make a push to provide electric utility vehicle options versus the traditional gas powered units.

In essence, there are so many options to explore for alternative fuels these days when it comes to our cars and homes, so why not practice the same when it comes to our businesses? Finding the balance between sustainability and the efficiency of heavy equipment is no longer the challenge it was ten years ago. It’s time that we recognize and harness the power of technology — not just to make the world a better place, but to transform the way we operate our businesses with solutions that work better and outperform the competition with efficiency. 


Andrea Jorgensen

Andrea Jorgensen is the Marketing Coordinator for Fairchild Equipment. She holds a Bachelor of Science in Public Relations from Northern Michigan University and has been working in the Materials Handling Distribution industry for over four years. Andrea has been developing Fairchild Equipment’s marketing and public relations efforts. Andrea’s background has aided her written work in the niche industry and brings a unique twist of creative professionalism. Contact: [email protected], or company website:

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