Northeast Wisconsin
  • Northeast Wisconsin
  • March 2018
Written by 

Celebrating 36 years of serving the Fond du Lac area!

I first became enthused with nutrition and alternative medicine in 1972 when I listened daily to Adelle Davis on our local KFIZ radio station. Few know of her legacy today; however, she was the most famous nutritionist of the postwar decades. Adelle helped to shape Americans’ eating habits and their child-feeding practices. Her book, “Let’s Have Healthy Children” influenced my life and changed my eating habits as I was in my first trimester of my second pregnancy.

The closest option to shop natural foods and supplements was the Kitchen Korner Shoppe in Oshkosh where I spent my entire grocery allowance. In 1980 I took a job at GNC but continued to shop in Oshkosh. After two years of corporate baloney, I managed to start my own business with the intent and mission “to provide quality food at affordable prices.” Sun Valley Natural foods opened its doors April 4, 1982 on the corner of Arndt and Main Street. In 1984 the business name was changed to Village Market Specialty Foods and was relocated in the Cobblestone Square on South Main. Finding a better exposed location in 1987 on the corner of Johnson and Seymour, I grew the business for five years before relocating to 39 W Scott Street in 1993.

In 2000 I received a call urging me to purchase the Kitchen Korner Shoppe in Oshkosh because the owner was retiring. Seven years later — after two name changes and relocating — I sold my second store to an employee who now owns five health stores in Wisconsin. My big move came in 2010, moving the Village Market from a traditional 1,500 square foot store to over 8,000 square foot store to my current location: 806 S Main Street.

I experienced the era of Prevention Magazine, exercising with Jack LaLanne and the discovery of beneficial potent antioxidants along with many other super foods and nutrients. Looking back at my growth, it was around 1990 when oat bran became a popular choice for lowering high cholesterol. For the first time people were aware of their cholesterol numbers. The public demanded more healthy food options and manufacturers responded. The media took off educating the public and people soon had access to the internet.

Whew, I weathered the storms and am finally in a location where I can grow and offer even more to my customer base. We now have a monthly newsletter and a newly remodeled space for workshops and classes. I look back and see I was a bit ahead of my time in Fond du Lac, and find it gratifying to have gone from one employee in 1982 to over 22 employees. We have also grown to offer a variety of inventory built on customer demand and an explosion of health trends. My department managers have access to order from over 200 suppliers, including local vendors, keeping our inventory specialized, continuously updated, and allows us to offer unique and affordable products.

We offer probiotics, immune and nutritional support, natural body care items, essential oils, local and exclusively certified organic produce, local maple syrup, and honey. We cater to all types of diets including paleo, gluten-free, vegan, non-GMO, organic, fair trade and more. My kitchen staff is creative and listens to our customers providing Grab N’ Go foods including salads, sandwiches, bakery items, smoothies and hot soup all made with quality ingredients.

Village Market Specialty Foods provisions a diversity of beneficial fare to meet the diverse needs of the community plus so much more!


Village Market Specialty Foods

806 S Main St, Fond du Lac

920-922-2265

www.villagemarketfdl.com

www.facebook.com/VillageMarket.FDL

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