Northeast Wisconsin
  • Northeast Wisconsin
  • May 2018
Written by 

Aurora’s Apothecary LLC

Aurora’s Apothecary’s retail location is at 1607 N Richmond St in Appleton. They have been in Appleton for over a year.

Before having a store in the big city, they were selling in Morrison, Wisconsin out of an old stone General Store. This location is still their headquarters where they grow all of their plants and make all of their products.

Owner Melissa “Aurora” Adlebush started her interest in herbs at the young age of 14, nurtured by her grandparents’ passion for plants. And that’s just what she has today: a passion for plants!

She readily shares her knowledge of the healing plants when she teaches her many classes or leads meetings with the Fox Valley Herb Society of which she has been president for over 10 years.

If you visit the Appleton store, you will probably see Aurora’s husband, Kevin. He will greet you with a free cup of tea and a full tour of the shop for newcomers.

There is so much to see at the store. Besides their handmade herbal remedies and body products, you will find hand blended herbal teas, and the biggest blending bar in the Fox Cities where you can blend your own oils and make your own products. Aurora likes to cater to the DIY herbalist by carrying a wide array of bottles, jars, bases for body products, bulk herbs, oils, and other ingredients.

In the downstairs area, you will find crystals, gemstones, jewelry, leather journals, tarot cards, books, incense, singing bowls, clothing, and belly dance attire. Upstairs is the classroom and a private room for the healers and psychic readers that set up frequently. Many different classes are offered from gardening and herb classes to bath bombs and belly dance.

There is also a private yoga studio with drop-in classes offered Monday, Wednesday and Friday. (Check the Unknown Yogi Facebook page for details!)

Aurora’s Apothecary prides themselves on their hands-on approach to the business, from growing the herbs to making the products and even designing the labels that go on each item.

Many of her classes are hands-on too. She runs a yearlong apprenticeship program where students are able to get out into the field to really get to know the plants that surround them every day.

Check them out on Facebook! This is where you will find all their classes listed as events. They also make fun informative videos on their YouTube channel (Aurora’s Apothecary), and have a website with classes listed and some of their products available.

If you can’t make it to their store, you can find them at farmers markets, festivals and street fairs near you, as they sell at many of these events all year long and all over the state.

Aurora’s Apothecary LLC

1607 N Richmond Street, Appleton


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