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  • Northeast Wisconsin
  • September 2017
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A Personal Touch — Orthopedic & Spine Therapy’s approach to exceptional care

Variety is the spice of life. It feels good to have choices and when you find the right fit, nothing is better. Differences in products, amenities and overall services are what makes up any industry, and health care is no different. Providers vary in their philosophies and treatment plans, along with patients’ ideals and priorities.

Seemingly endless options abound, making the right decision regarding your well-being sometimes overwhelming and intimidating. One thing remains the same, though, and that is wanting to feel appreciated and cared for.

Orthopedic & Spine Therapy gets it. 

Owner Steve Barnett opened the first clinic (it has expanded to 19!) in 1990 with the mission to create a business model that encompasses both high quality care and the kind of environment that makes everyone comfortable — from staff members to patients. 

In celebration of their 27th anniversary on September 4, Orthopedic & Spine Therapy shares their approach to what sets them apart in both values and daily operations as an exceptional choice in physical therapy in the local community:

One-on-one attention, continuity of care and communication

At Orthopedic & Spine Therapy, patients receive the hands-on (literally!) attention they deserve by being the only patient in a session. 

“We see one patient at a time and we’re with them that whole time, we don’t scuttle between rooms, between patients. It’s also important for us to keep the same therapist throughout their therapy,” Steve says. “We find by doing that there’s a greater continuity of care, which will then ideally be a shorter term of care for patients. And in today’s care that means less dollars out of their pocket.” 

“The therapist knows you and knows your condition. You get undivided attention,” Sami Barnett, Marketing and Communications Coordinator, adds.

And that courtesy and care isn’t limited to your one-on-one session.

“My cell phone number is on my card,” Steve says. “It’s easy for patients to call or text me at any point in time. I’ll answer any questions because I want them to recognize that I’m there to help them. Just like they have “a doctor” or “a dentist,” we want to be their physical therapists.” 

Manual physical therapy

Manual physical therapy at Orthopedic & Spine Therapy is a technique that utilizes a therapist’s hands for the treatment process as opposed to modalities like therapeutic ultrasound or hot packs (although these tools are available if a particular case calls for them).

“We feel we get better results when we use our manual therapy skills we have developed in our continuing education courses,” Steve explains. “It’s a mindset, it’s our culture.”

Continuing education

Orthopedic & Spine Therapy believes in building upon education to expand knowledge that benefits therapists, and thus their patients. Dry needling, pelvic health, cranial and TMJ issues are a few of the specialized topics the therapists are continuing to learn about to improve skills and treatment techniques on a regular basis.

“As therapists, we only get to learn so much in school in terms of how to evaluate and treat a patient,” Steve explains. “Every year our therapists go to courses to expand their evaluation and treatment knowledge. My feeling is the bigger the toolbox we can carry with us to treat our patients, the more opportunities there are for them to get better.”

“If there’s something the therapists are interested in — like pelvic health or pediatric health — and they find a course, they’re able to do that,” Sami adds. “We bring in courses and even open it up to therapists from other clinics.”

In-house billing and customer service

Ease and accessibility is important to Orthopedic & Spine Therapy, and that includes in-house billing and customer service within one office. If a patient has any questions or concerns, it’s easy for them to speak with a representative they know and are familiar with.

“If a patient has questions or payment information, they know they’re talking to Katy, for example, because they’ve come to know her,” Sami says. “It’s a part of their experience at Orthopedic & Spine Therapy — part of their treatment and health journey.” 

It’s not just the team’s approach to making the technical process of working with Orthopedic & Spine Therapy that catapults them to a higher level of care, but also the attention to detail to let patients know they’re valued and appreciated.

“We’re in tune with customer service and like to do things we’re drawn to ourselves,” Sami says. “Things like handwritten thank you cards and taking the time to do it right.” 

Quick appointment turnaround and ease of scheduling

“Our goal is to always get people in within 24 hours of the referral or when it’s most convenient for that patient,” Steve says. “We want to reduce and alleviate their pain as fast as possible.”

Therapist specialties 

Dry needling, or Intramuscular Manual Therapy, uses a dry needle without any medication to release the negative effects of trigger points, thus relieving pain and improving musculoskeletal function. Orthopedic & Spine Therapy was the first group to bring the technique to Northeast Wisconsin, and it remains a well-known specialty among the group.

“When I became certified in dry needling and realized the benefit that I was achieving with my patients, I knew that we needed to bring this course internally so the other therapists could learn it as well,” Steve explains. “It’s a great tool in the toolbox, and patients are now aware of it and recognize that we were the first to adopt the practice. It’s still in its infancy in other practices but all of our locations offer this treatment.”

Pelvic health for both men and women is also amongst the specialties offered at each clinic, and includes focus on bowel or bladder dysfunction, post-pelvic abdominal surgery, pain and care for issues during or after pregnancy. 

A holistic approach, treating the whole body

Orthopedic & Spine Therapy is known for providing “physical therapy from head to toe” and they mean it quite literally. They hold a holistic view of health and recognize that pain expressed in a part of the body may not necessarily originate in the same area. Their goal is to always find the underlying cause of discomfort to accurately treat the problem. So, while you may come in for back pain, and your therapist will take that into account, they’ll consider your whole body to develop a treatment.

“We don’t want to focus on the pain and the area of pain necessarily because that might not be the cause of their issues,” Steve explains. “It’s a matter of evaluating the whole body and finding the areas of greatest restriction and treating those areas.

“For instance, we look for things like asymmetry, range of motion difficulties, texture abnormalities. If we see these restrictions, we’re going to treat them no matter where they are in the body. We want the whole system to be efficient and work functionally.”

The mission and customer service approach to Orthopedic & Spine Therapy encompass many facets, but to Steve, Sami and the team, it truly boils down to a simple truth:

“We have the attitude that we treat others the way we ourselves would want to be treated. It’s a cornerstone of our values,” Steve says. 

“We will be partners with you to provide superior physical therapy solutions to enhance your quality of life.”

A Time for Change Health and Wellness Fair

Coming soon: Saturday, October 14!

Orthopedic & Spine Therapy presents “A Time for Change,” a health and wellness fair for all on Saturday, October 14 from 10 a.m. to 3 p.m.

The fair’s message, that there’s always time for change, whether that involves healthy eating, exercise, mental and emotional well-being, self-care, etc., is brought to life with 35 vendors and field experts offering their advice and knowledge, like free blood pressure monitoring by Fox Valley Technical College.

“We wanted to have a health fair for the public, for people who are at any health level,” Sami explains. “People who are into fitness, people who love yoga and natural products but also people who might be beginners and not know how to begin, or have little knowledge. It’s for everybody. The time for change can be now.” 

  • When: Saturday, October 14 • 10 a.m.-3 p.m.
  • Where: The Early Learning Center, 313 S. State Street, Appleton (Across from St. Mary Church with ample parking available.)
  • Who: Everyone is welcome and admission is free! Monetary donations accepted for St. Joseph’s Food Pantry, and Orthopedic & Spine Therapy will match collections! 

For more information, visit www.ostpt.com/atimeforchange.

The “WOW Philosophy” 

Steve and the team of physical therapists and staff that make up Orthopedic & Spine Therapy are serious about treating their patients the way they would want to be treated, and they do so in a variety of ways. Outrageous customer service, education and results are what drive the “WOW Philosophy” they believe in and adhere to.

Services Offered

  • Physical Therapy: Our physical therapists use a variety of techniques to treat a variety of conditions to help assist in the process of healing and recovering.
  • Pelvic Physical Therapy: A safe, highly effective, discreet, drug-free way to treat a variety of women’s and men’s pelvic health conditions.
  • Workplace Solutions: We provide superior workplace solutions to enhance your quality of business and get our Workers Compensation patients back to work safely and quickly. We are trained and licensed by nationally recognized return-to-work programs.
  • Massage Therapy: A form of holistic therapy, which is a natural way to help your body heal itself with invigorating massage and reflexology.

Convenient locations near you!

Orthopedic & Spine Therapy has 18 clinics throughout Northwest and Northeast Wisconsin — and has recently opened a location in Minnesota! — to treat all musculoskeletal conditions. No matter where you’re located, there are exceptional physical therapists nearby to help with any pain or frustration you may be experiencing. 

Visit www.ostpt.com to find the location and contact information for the clinic nearest you.

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