Southeast WI Archive
August 2014

August 2014

Will you help create a wellness-minded community?

Locally grown: It’s not just a great way to enjoy your food, it’s also a fantastic way to help your local economy thrive! When you support businesses owned and operated in your community, you and other area consumers reap the benefits. (We must admit, though, that we’re a bit biased: Nature’s Pathways is a local small business, after all!)

Here are just a few of the great advantages gained from nurturing locally owned businesses:

A boost to the local economy. Small, local businesses play an important role in job creation. The staffs of these businesses then have the opportunity to buy from other area companies, maybe even the place where you work.

In fact, when you spend $100 at a locally owned business, 68 of those dollars stay local, compared to the $43 that stay local when $100 is spent at nonlocally owned businesses. Those dollars support local police and fire departments, area manufacturers and service providers, and more!

Inside knowledge on where and how your goods and services are made. Locally owned businesses are able to create close relationships with their customers and provide detailed information about their products and materials.

Dedicated nonprofit support. If you’re not fiscally able to donate as much as you would like, shopping at local businesses can help you support nonprofits in your community. Small businesses actually provide 250 percent more support than large businesses to nonprofit organizations, according to Sustainable Connections (, a nonprofit proponent of local businesses and their contribution to a healthy environment and the well-being of all citizens.

A sense of hometown pride. Local business owners and their staffs aren’t just people who provide you your goods and services — they’re your neighbors. And when you support them, you support your community. As a local business consumer, you know that you’re part of something bigger than yourself — something that can be as great as you and others wish it to be.

You’ll find many local health and wellness businesses in the pages of this publication. Our authors and advertisers are experts in their fields and committed to doing what’s best for their customers and community: you, your family and your friends.

We encourage you to peruse the pages of Nature’s Pathways. We’re certain you’ll find exactly what you need and you’ll get to foster a healthy local economy at the same time.

On behalf of our team, our authors and our advertisers, thank you for your support!

Nature’s Pathways


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