Business Profile
  • South Central Wisconsin
  • January 2012

Best Cleaners of Madison, Inc.

BEST CLEANERS of Madison, Inc. is a Madison-based drycleaner. Since 1996, owner John Whitley has built a solid reputation as Madison's most trusted dry cleaner. Best Cleaners’ experienced staff is committed to providing quality, on time service to the community.

In 2002, the company became the first drycleaner in the state to exclusively use a new technology called "GreenEarth Cleaning." The process, developed by General Electric and Procter & Gamble, uses a cleaning solution that is non-hazardous and odor free.

Becoming a greener cleaner

John Whitley, president of BEST CLEANERS in Madison, knew there had to be a better way to clean clothes. For years, drycleaners had no choice but to clean clothes in solvents based on carbon chemistry, such as perchloroethylene (perc).

Whitley did his research and learned about GreenEarth Cleaning, a system that uses a dry-cleaning solvent not based on carbon chemistry, but instead uses a silicone solution that is chemically inert. GreenEarth is odorless, non-toxic and non-irritating to the skin. It does not require air quality permits, unlike perc which is regulated by the Environmental Protection Agency, and Occupational Safety and Health Administration. According to GreenEarth, its solvent degrades to sand, water and carbon dioxide.

Cleanest of clean cleaning

Because of Whitley's foresight to be an industry leader, the company reduced its annual hazardous waste from 1 ton to nothing. Zero. As a result, the company was granted status as a non-generator of hazardous waste. Customers are happy, too. Thanks to the environmentally-friendly new process, customer clothes come back feeling softer, looking brighter, and smelling fresher. In addition to all of the environmental benefits from the GreenEarth cleaning system, Best Cleaners now uses a degradable poly to protect your finished garments. The degradable poly bags look and feel like traditional plastic bags but offer the benefit of totally degrading in about 2 years instead of 400 years!

Today, Whitley spreads the word about clean cleaning, serving as a resource for Environmental Studies courses, educating students and hosting seminars about the impact of his environmentally friendly process.

Madison's exclusive GreenEarth cleaner.

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