Business Profile
  • Northeast Wisconsin
  • October 2012
Written by 

Lamers Dairy – Dairyland's best

Lamers Dairy is approaching its 100-year anniversary of operating in the Fox Valley. The fifth generation locally owned and operated dairy has its origins in 1913, when milk from the family farm was delivered to friends and neighbors by family members on their way to school. It remains a local hands-on family business to this day. President Mark Lamers recalls that he and his brothers, Joe, Tom and Tim, began working for their father, Dick Lamers, since retired, “as soon as we could hold a broom.”

The company’s mission is to provide customers with the highest-quality dairy products on the market. Lamers will tell you that they do this by holding their producers and employees to the highest-possible standards in production, distribution and customer service.

Three trends in the marketplace in particular bode well for the company’s future: more and more people want to know where their food is coming from and how it is processed; there’s an increasing number of people who make a conscious effort to seek out and support local businesses; and many consumers are looking for products that are more eco-friendly.

While the highly regulated nature of the dairy industry might lead consumers to believe all milk is the same, Lamers Dairy sets its Dairyland’s Best products apart in several key ways. All of Lamers Dairy’s milk comes from a few, hand-picked, small-herd family farms within 20 miles of the dairy. In addition to supporting local farmers and the local economy, the milk does not have to travel or be warehoused in some central location far from the farm or the consumer. “Our milk is incredibly fresh,” says Lamers, “It is usually bottled and available for sale within hours of when it is picked up from our farms.”

Lamers Dairy’s commitment to quality is further evidenced by the fact that it pays its family farmers premiums above market value for providing higher-quality milk from healthy cows. While the government requires third-party testing for bacteria levels only once per month, Lamers sends out milk samples from its farms eight times a month. The result is milk at a higher standard than the government requires.

Lamers Dairy Dairyland’s Best milk is also farmer-certified to be free of rBGH, a hormone used to artificially stimulate the cow to produce more milk. “All of our farmers sign a notarized affidavit that states they will not use growth hormones,” attests Lamers. While some milk companies are just now getting into rBGH-free milk twenty years later, Lamers prides itself on never having accepted milk from farms using the artificial hormone. Additionally, Tim Lamers, who has a degree in food science and supervises Lamers’ in-house quality lab, tests each and every load of milk picked up from the farms to confirm that it is free of antibiotics.

Unique in this market is Lamers Dairy Dairyland’s Best milk in returnable glass bottles. In addition to being environmentally friendly, Lamers invites people to taste the difference.

Lamers Dairy Dairyland’s Best milk products can be found in grocery, convenience and select drug stores throughout Northeast Wisconsin. Lamers also operates a retail store that sells Lamers products, soft-serve ice cream, cheese and other Wisconsin-made and themed food and specialty items. Gift certificates and gift boxes are also available.

Lamers Dairy retail store, visible from Hwy 441 between the Calumet St. and College Ave. exits, is located at N410 Speel School Road in Appleton. Store hours are Monday through Friday 8 a.m. to 7 p.m. and Saturday 9 a.m. to 5 p.m. For more information about Lamers Dairy Dairyland’s Best products or for directions to the retail store, please visit them online at http://lamersdairyinc.com or call 920-830-0980.

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