Business Profile
  • Northeast Wisconsin
  • July 2010

The Bulk-Priced Food Shoppe

Buying in bulk saves food shoppers money, but not everyone wants to buy a 50-pound bag of flour. That’s where The Bulk-Priced Food Shoppe in Greenville can help.

Brenda Hungerford, owner of The Bulk-Priced Food Shoppe, opened her doors at W6482 Greenville Drive 6 years ago on
July 1, 2004, after being a stay-at-home mom for 8 years. Having fallen in love with the concept of Amish food stores, and with no local grocery store between Appleton and Hortonville, she thought Greenville would be the perfect place for a bulk food store.

The concept of the store is "We buy in bulk, so you don’t have to." Stocking more than 3,000 items now in her newly remodeled 3,100-sq.-ft. store, products are purchased in bulk, broken down and repackaged into bags and recyclable containers, and the "bulk price" is passed on to the consumer — it’s like getting the freshest food at the very best price. However, any items in the store can be purchased in larger quantities, saving the consumer even more money.

While carrying many staples, the store strives to carry unique items that are hard to find anywhere else. Many customers now stop into this store first looking for the hard-to-find ingredients they’ve seen in recipes, such as the recently published "Ultimate Smoothie" recipe from Dr. Oz, which includes psyllium husk, chia seeds, whey powder, wheat germ and ground flax meal.

The store carries flours/grains, nuts, spices, candies, rice/pastas, unique snacks, baking mixes, soups, Rich’s frozen products, Lamers Dairy products and more. They also carry an extensive line of gluten-free, sugar-free and organic products. The store is known for its fresh ground nut butters including, organic, natural, no salt, honey, chocolate, almond, and cashew butters.

Many people refer to The Bulk-Priced Food Shoppe as the "sprinkle" or "candy store," because it carries more than 140 kinds of sprinkles and more than 300 different kinds of candies, including old-fashioned candies. More people are coming to the store with a gift in mind, taking advantage of the gift baskets, boxes, and bags that are offered. The store also carries private label snacks and candies for corporate and private gift giving.

While many local customers visit several days a week, the store is a "destination spot" on Saturdays. Customers have made the comment that going to the bulk food store is an "experience" and worth the trip. The staff is very friendly, helpful and knowledgeable about the products — it’s the kind of service not found in a regular grocery store!

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