Business Profile
  • Northeast Wisconsin
  • December 2012
Written by 

The Wire Whisk

Looking for a Krumkake baker or an ebelskiver pan? Maybe a French coffee press, professional fillet knife or Pierogi frame? Perhaps a new cookie sheet, taco rack or fun egg slicer? You’ll find them and 5,000 other items at The Wire Whisk, 767 N. Casaloma Drive in Appleton — across from the main entrance to the Fox River Mall.

Thirty-five years ago, Pat Mulloy, the store’s founder, who loved to cook and create interesting meals for her growing family, was also asking a similar question: “Where can I purchase a variety of quality cookware and accessories in the Appleton area?” Fondly remembering her favorite kitchen store in her hometown of Cincinnati, Ohio, she began developing the idea of creating her own kitchen cookware store to serve the Fox Valley. Encouraged by her husband, Pat opened “The Wire Whisk” near the corner of Appleton and College Avenues in downtown Appleton early in the summer of 1977.

With a clear vision of what the store should be and the helpful advice from Joseph Warren, one of her first suppliers, “to ‘cherry pick’ (carefully select) products from a variety of vendors,” Pat stocked the store with products that she found at the International Housewares Show and Merchandise Mart in Chicago. Pat’s timing and instincts couldn’t have been better. The new kitchen store filled a need in the Fox Valley and came right at the onset of the gourmet cookware boom of the 1980s. And, as they say …“the rest is history.”

Over the years, as the retail environment from downtown Appleton migrated west to the Fox River Mall area, Pat opened a second location inside the mall. Eventually she closed the original store on College Avenue in downtown Appleton to concentrate her efforts at the mall location. Her business continued to grow, and so, six years ago, The Wire Whisk moved once again, to its current expanded location in the strip mall across from the main mall entrance, at 767 N. Casaloma Drive.

Now Pat, along with her daughter, Mary Miller, manage the store plus a thriving Internet business at http://thewirewhisk.com.

The Wire Whisk appeals to seasoned professionals, self-proclaimed non-cooks and everything in between, and as a result, has adopted the tag line, “The kitchen place to go from the novice to the pro!”

In addition to finding the newest and brightest of the specialty kitchen world, one can find such timeless tools as food mills, pepper grinders, canning tools, marble rolling pins and yes, whisks in a variety of materials and shapes.

Not to be overlooked is The Wire Whisk’s selection of more sophisticated items: Vita Mix blenders, Wüsthof Trident German cutlery, European cookware and bake ware, including the French-manufactured Emile Henry stoneware and Le Creuset’s enameled cast iron cookware. Not all are imports, however. Pat and Mary realize the importance of featuring U.S.-made goods and feel this sets their store apart from other kitchen stores.

Overheard on a regular basis are such exclamations as, “My grandmother had one of these,” or “Where did ours go?” History plays a role in the kitchen, and The Wire Whisk fills the gap by putting in the hands of their customers the tools they know and remember, as well as their re-made, dishwasher-safe and non-stick counterparts.

Whether you are looking for professional cutlery, a gift for a friend who loves to cook, a kitchen product that promotes healthier eating, a fun new gadget or the latest in specialty bake ware, the staff at The Wire Whisk will help you find it. This holiday season don’t forget to join us for our new “Sunday Spotlight” each weekend from 11 a.m. to 2 p.m., when we will be featuring seasonal products for demonstrations or sampling. Store hours are Monday through Saturday 10 a.m. to 8 p.m. and Sunday 10 a.m. to 5 p.m. Visit us at our website,
http://thewirewhisk.com or call us withany specific request.


The Wire Whisk
767 N. Casaloma Dr., Appleton
877-739-2665
http://TheWireWhisk.com

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