Business Profile
  • Southeast Wisconsin
  • December 2013
Written by 

The Natural Boutique By Botanical Indulgence

The innovative concept of The Natural Boutique was created by owner Sandy L. White in 2002. The idea came from her love of plants and all things natural, and was further fueled by her college education in plant physiology and career in the pharmaceutical industry.

Always thinking like a scientist, Sandy was discontented with the so-called “natural” products available, so she did some research and began making products of her own. As she used essential oils in her products, she was encouraged with the results, so she expanded her education to include aromatherapy.

Once an aromatherapist, Sandy decided to educate others on the value of using natural products and to seek out manufactured items that adhered to the high standards she held to her own products. After a year of research, she decided to open a retail venue to make the products she had found available. The result … Botanical Indulgence.

But Sandy didn’t stop with just aromatherapy products. Botanical Indulgence was the first retail store in the Fox Valley area to offer a wide selection of loose leaf tea. After training with the Specialty Tea Institute, Sandy began teaching classes on the health benefits of tea and proper preparation. Any time you stop in the store, you will be offered the tea of the week to taste as you browse the store. If you want to sample a different tea, the brewing bar is open for one of the store’s associates to brew a cup to your taste. They prefer you try before you buy.

This natural boutique is a retail venue that offers only clean, botanically based products void of any synthetic fragrance, as well as a specialty store offering natural products for the health of body, mind and spirit. In addition to the extensive loose leaf teas, other departments include: all-natural skin care and cosmetics, including the exclusive Colorescience Mineral Cosmetics; essential oil-based home cleaning and pet care; homeopathy; and flower essence therapy. The spa room offers all-natural plant-based facials and massage by appointment. In spring of 2013, in celebration of its ten-year anniversary, Botanical Indulgence became The Natural Boutique by Botanical Indulgence to better represent the mission and inventory available in the store.

Plan a visit to the store for some “healthy” holiday shopping. You’ll discover why it’s more than a retail venue, it’s a “feel good oasis”!


The Natural Boutique by Natural Indulgence

1162 Westowne Dr., Neenah

920-725-1380 • http://thenaturalboutique.com

Hours: M,T,W,F 10 a.m.-5:30 p.m.; Th 10 a.m.-7 p.m.; Sa 10 a.m.-5 p.m.

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