Business Profile
  • Northeast Wisconsin
  • March 2011

Appleton Downtown Inc.

Downtown Appleton is what a downtown should be, with 60+ distinct shops, 60+ eateries, 20+ pubs, clubs and live music venues, and 10+ museums and art galleries. All are within walking distance in the city rated as one of the safest in America.

What makes Downtown Appleton really stand out is its almost 10-month-long farmer’s market. From November to March, the Downtown Appleton Farm Market heads indoors to the City Center Plaza. Experience the area’s largest farm market with over 40 vendors selling bakery, meats, cheeses, pasta, flavored popcorn, goats milk products, potted plants, eggrolls, hand crafted items, weekly features and more. Visit the market every Saturday from 9 a.m. to 12:30 p.m. to enjoy what is fresh and healthy. To learn more, visit

From mid-June through the end of October, the Downtown Appleton Farm Market is back on College Avenue where you can visit the area’s largest farm market with more than 100 vendors on Saturdays from 8 a.m. to 12:30 p.m. Don’t forget to check out the Art Market and the Just Act Natural Green Market, held every third Saturday in June, July, August and September, where you can find wonderful quality handcrafted items by local artisans as well as become aware of the eco-friendly products available as well.

Our newest event is called B.Y.G.D., Bring Your Girlfriends Downtown! A ladies event is being held March 19. The day starts with "swag" bags, a champagne breakfast and a fashion show at 10 a.m. at the OuterEdge stage. After the drawings and show, attendees are encouraged to stroll the Avenue and take advantage of the special offers and activities as they enjoy all that Downtown has to offer!

Of course there are other events that go on throughout the year. These include the city parades: Memorial Day, Flag Day, and the Christmas Parade; Soup Walk, the Heid Music Summer Concert Series every Thursday June-August, Death by Chocolate every Valentine’s Day and Art on the Town on the third Friday of June-September, just to name a few.

To learn more about what makes Downtown Appleton downtown cool, please visit, or follow us on Twitter: @DowntownCool.

Appleton Downtown Inc. is dedicated to an economically strong, safe, attractive and exciting downtown. Our office is located at 116 N. Appleton St., Appleton, and we can be reached at (920) 954-9112.

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