Business Profile
  • South Central Wisconsin
  • October 2010
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LifeStyle by Choice

"The beauty of life begins with realizing that there is beauty in life. Find your beauty, realize your life. It is your choice!"

These words are the motivating force behind Lifestyle by Choice, LLC.

Lifestyle by Choice owner Gary J. Coenen, M.S., would like to see people live by his words and realize "You are the creator of your body. You are the creator of your mind. Create the body and mind that you are happy with." For some people, this may be advice that is easy to follow. But for people with limiting issues, such as tobacco or cigarette use, weight issues, addictions, phobias, libido, migraines, hair pulling, anxieties, stress or pain, the journey toward this goal is full of obstacles.

Coenen partners with his clients to help them obtain clarity through the use of clinical hypnotherapy, professionally combined with neuro-linguistic programming, cognitive therapy and emotional freedom technique.

"Hypnosis is as ancient as healing itself," he says. In fact, hypnosis-like practices can be traced to ancient Egypt, India, Greece and China. According to the Natural Standard Bottom Line Monograph, Wong Tai, a father of Chinese medicine, made an early written reference to hypnosis in 2600 BC. The practice has matured through this century, as the American Medical Association and American Psychological Association both endorse hypnosis as a medical procedure.

Coenen has found that medical issues related to anxiety or stress, such as Parkinson’s, muscular sclerosis, spasmodic torticolis or trichotillomania are oftentimes relieved to some extent by the use of clinical hypnotherapy. This healing benefits individuals by teaching them useful mindfulness techniques as well as stress and anxiety reduction strategies.

When dealing with clients with behavioral issues, Coenen can use a skill called emotional freedom technique as an adjunct to other therapeutic modalities in creating lasting solutions for behavior change. "I support the idea that addictive behaviors are manageable and under the control of the affected person," he says.

Do you want to change your life? Coenen invites you to enjoy success by contacting him about any limiting issues you may have. He can be reached at (608) 213-3158 or This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it.. Lifestyle by Choice is located at 313 Price Place, Suite 206, Madison.

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