Business Profile
  • Northeast Wisconsin
  • August 2011

The Wire Whisk

After 34 years of business in the Fox Valley, The Wire Whisk is still known in the area as "the store for all cooks." Patricia Mulloy, the store's original owner, along with daughter Mary Miller, seeks to straddle the old and the new, the traditional and the reinvented, to provide the right tools for the domestic as well as the professional chef.

Despite its humble beginnings in a quaintly-sized storefront in Appleton's downtown, The Wire Whisk has maintained its longevity in an era of corporate retail development by moving westward toward the Fox River Mall. Now, after almost 20 years in the Fox River Mall, The Wire Whisk enjoys its fifth year in its expanded location in a strip just outside the mall.

Long-time patrons and new customers alike enjoy the light-hearted yet informed atmosphere at The Whisk, as it is lovingly dubbed by staff members.

Equal parts hardware store and boutique, with a whiff of the toy store, The Wire Whisk appeals to seasoned gourmands and self-proclaimed non-cooks alike with such tools as Vacu Vin's genius pineapple corer/slicer, Kuhn Rikon's newly popular watermelon knife, and the Chopstir — made famous by Fox 11's Amy Hanten for breaking up browned beef like no potato masher ever has.

In addition to finding the newest and brightest of the specialty kitchen world, one can find such timeless tools as food mills, pepper grinders, canning tools, and yes, whisks in a variety of materials and shapes. Overheard on a regular basis are such exclamations as, "My grandmother had one of these," or "Where did ours go?" History plays a role in the kitchen, and The Wire Whisk fills the gap by putting in the hands of their customers the tools they know, as well as their re-made dishwasher-safe and non-stick counterparts.

Not to be overlooked is The Whisk's selection of its more sophisticated items. Many acquainted with the commercial world tilt a nod of recognition to the Viking appliances and the Vita Mix blender. Not only do they offer a wide range of Wüsthof German cutlery, but also European cookware and bakeware, including the French-manufactured Emile Henry stoneware and Le Creuset's enameled cast iron cookware.

Not all are imports, however. Mulloy realizes the importance of featuring U.S.-made goods, and feels that this sets her store apart from other kitchen stores. Recognizable among other U.S.-made items is Regal Ware's American Kitchen line of stainless steel cookware, manufactured in Kewaskum. Offering locally made products hinges also on products that promote green living as well, such as reusable ceramic coffee "to go" cups, BPA-free hydration bottles, and home soda makers such as Sodastream and ISI's Twist and Sparkle. By offering a selection of products that are built to withstand years in the kitchen, Mulloy engages environmentalism to history, as items are inherited through the generations rather than replaced.

The Wire Whisk is located at 767 N. Casaloma Drive — right between PETCO and The Guitar Center in the strip across from the mall. Store hours are Monday through Friday 10 am to 8 pm, Saturday 10 am to 6 pm and Sunday 11 am to 5 pm. Visit us at http://www.wirewhisk.com or call us with any specific request. Whether you are looking for a specific tool as a gift, a healthier eating lifestyle, or simply to boggle the family with its mysterious use, the staff at The Wire Whisk will help you find it.

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