Business Profile
  • South Central Wisconsin
  • November 2010
Written by 

Peaceful Heart Gifts & Books

Almost eight years ago, after many years of collecting crystals, attending classes and studying metaphysics, Doris Deits took a leap of faith and opened Peaceful Heart Gifts & Books in Oregon, Wis. The momentous decision changed her life and she has never looked back.

With the help of her husband, Deits’ thoughtful efforts have culminated in a beautiful space that emanates healing and loving energy, palpable to all who enter. Shelves and racks are filled with CDs, aromatherapy, unique hand-crafted jewelry, colorful scarves and jackets, healing crystals and stones, statuary, books, cards and chimes. Soothing music and welcoming scents permeate the air, adding to the ambiance.

"I feel that we all need more fun and joy in our lives, so I’m always looking for new products that make me smile or spark that inner goddess energy," says Deits. Customers compare a visit to her store with a trip to State Street in Madison. "People seem pleasantly surprised to find a store like Peaceful Heart in Oregon, and I like to boast that we have ‘stress-free’ shopping here!"

Whether it’s a time of celebration or a time for support and encouragement, Peaceful Heart offers an abundant selection of specialty items throughout the year. Deits states, "I love shopping for the store, but the very best part of owning Peaceful Heart is talking with people and hearing their stories." This caring attitude is shared by staff, offering warm greetings and assistance to all who enter.

Because Deits sees the education of staff and customers as an important part of the store’s success, the lower-level classroom offers space to host monthly events and various classes, listed on the store’s web site. Says Deits, "This is a safe haven for people to explore new avenues for their own healing and upliftment." Reiki nights, group meditations and various healing topics are standard fare.

This year Deits invested in a newly designed web site, and gave the store front a facelift with brightly colored awnings, new signs and updated the door and windows with energy efficient glass. Excited with the changes, Deits heads into the 2010 fall and holiday season with "a burst of fresh energy and enthusiasm."

Peaceful Heart is located at 123 S. Main St. in Oregon, just a few miles south of Madison off Hwy 14. Store hours are Monday through Friday 10 a.m. to 6 p.m., Saturday 10 a.m. to 5 p.m. and Sunday 12 p.m. to 4 p.m. For more information please visit or call (608) 835-5288. With local restaurants, a coffee house and chocolate shop nearby, a visit to this welcoming oasis is well worth the trip.

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